Shop Rooted 23

Shop with purpose and wear with heart—our Rooted 23 merchandise is more than just apparel and gifts. Each item is printed and shipped with care by Sun Gold Sports in Mitchell, South Dakota, and every purchase directly supports the mission of Rooted 23: spreading kindness, encouraging hope, and reminding every soul that they matter.

Whether you’re grabbing a tee, a hoodie, or a gift for someone who needs a lift, you’re helping us reach more lives with comfort and connection—one small act at a time.

You matter. I matter. We matter.